HEIST
scope of work
custom branding, web design & collaboration, print & digital collateral
vibe
playful, mysterious, feminine, sleek, witty, sexy
industry
jewelryproject goal
x construct a broad and feminine visual identity with a range of assets to be used in creation of all collateral moving forward, both in house and outx work alongside an agency to design website styles and pages (figma) that accurately consider the desired user experience and anticipated audience
Rentable luxury jewelry with no strings attached. Housed in NYC and produced by @eastwestgemco.
design notes
We chose a moody tonal color palette to create a mysterious and seductive brand vibe. The design styles include a mix of b&w and warm toned grainy images to add depth and sophistication to an otherwise "simple" brand. With bold serif fonts and a variety of sub-marks, the brand was created to be broad, versatile, and ready for expansion as the company evolves.
