BRAND IDENTITY
custom branding standard package
Your brand is more than just a logo, it’s the entire identity of your business. It’s how you connect and communicate with your people; it’s how your customers view you – your personality, what you offer, who you are & what you do.
From your business card to the moment they walk through your doors or click on your page, clarity and cohesiveness are key. You communicate the heart of your business; let’s make sure you’re communicating right and looking good, every step of the way.TIMELINE / 6-8 weeks
investment / starts at $5k
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mission
vision
core values
tone of voice
messaging
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mood board
primary logo
secondary logo, brand marks
patterns, illustrations
color palette
typography and font direction
image direction/stock photo collection
“branding in action” mockups
style guide
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business cards (printing for 50 included)
social media profile pics
launch graphics
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thank you cards
catalogs
merch design
packaging
social media templates
brand “boost”
a visual facelift
Already have a logo or “some branding… ish” but lacking the entire invitational visual personality or strategy? A logo is an excellent start, but there’s so much more we can do!
From color palettes to fonts to brand strategy to graphic elements to custom illustrations to photography guides…. we’re here to expand what you already have – to fill in the missing pieces. There is infinite potential. Let’s get started.TIMELINE / 6-8 weeks
investment / tbd upon inquiry
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initial brand audit
brand strategy, if applicable (see above)
secondary marks, expansion & exploration
color palette
typography and font direction
patterns + illustrations
“branding in action” mockups
style guide
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business card design
social media profile pics
launch graphics
you choose!
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“Brand boosts” vary from client to client depending on needs! We will brainstorm together what’s best for your business during our first conversation.
web design
SQUARESPACE / ADOBE XD / FIGMA
Whether you’re looking for a squarespace site, or looking to hire a designer for a more complex site, we’re here to help. Please reach out to discuss details!
Our design/development in-house web offering is hosted through squarespace. Though we prefer squarespace, we have worked with many clients on design only (development was handled by a third party) who have used other hosting platforms. In these cases, we have designed the site via adobe xd, illustrator, figma, or sketch.TIMELINE / 8-10 weeks
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Websites need to be pleasing AND functional. User experience is always first. We remove clutter and confusion and replace it with clarity and cohesion – creating professional websites that communicate the heart of your business while encouraging clear next steps.
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Since all clients are unique, pricing varies based on the scope of work and page count. On average, our web clients invest around $5-7k.
Payment plans available. Discounts available for bundling branding & web together.
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Style guide & moodboard (if not gone through the branding process with us)
Wireframes
Homepage design / Site styles,
Design and development of desktop version
Design and development of mobile version
SEO recommendations
Site launch
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Do you provide copywriting services?
Though we CAN write, we are not professional copywriters. We will help with the organization and flow of your site, but you will be responsible for providing the copy. We offer suggestions along the way but do not copywrite.
Is SEO included?
We create websites with optimization in mind, but we will always recommend SEO assistance above and beyond what we offer.
Why do you have to make a style guide for a website?
To maintain a solid brand presence, visual communication must be consistent across all platforms. When creating a website with no style guide, things get muddy. It is crucial to create a roadmap with site styles and design examples!
Bonus: it can be used as a mini brand guide for all other visuals moving forward!
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We will always prioritize clients who go through our branding process first, as this ensures the strongest brand presence is being created from the very beginning.
packaging
We've recently discovered we love packaging work and even have a bit of a knack for it.
Whether you're in need of packaging for a new product or seeking to revamp your current design to stay ahead of the competition, we’d love to help. Let us help you create packaging that not only reflects the essence of your brand, but also leaves a lasting impression on your customers.TIMELINE & investment / tbd upon inquiry
à la carte design services & Events
While our branding services are our bread and butter, we offer many creative services above and beyond that.
We prioritize clients who have gone through visual identity work with us, but we do occasionally take on one-offs. Are looking to get to know each other through a smaller project or simply unsure of your scope of needs? Let’s chat!We have a team of 3 designers at katie makes co with many more in our network. We want to match you with the best designer for your needs, whether that is working with us or elsewhere. Either way, we’d love to talk with you!common design needs
brochures, catalogs
business cards
merch design
flyers, mailers
ad campaigns, digital or print
social media ads or templates
invitations
booklets
thank you cards
choose your own adventure
