Lily & Sparrow
scope of work
custom branding, collateral, packaging , extrasvibe
clean, curated, handmade, inviting, homegrownindustry
home goods/boutiqueproject goals
x develop a unique brand identity that resonates with the shop's target audience, brand personality and visionx increase brand awareness in the community and with wholesalers through streamlined visuals and articulated brand strategy – mission, vision, values, etcx improve customer engagement by creating consistent and cohesive brand assets to be used across all touch points, both print and digital 
project notes
After years of talking about working together, Courtney and Bradley were ready to pull the trigger! I was so excited to re-brand them with a look that is modern, inviting, cohesive, and exciting.
Their family and their love for others is the heart of their business, so while it took thought and refining on both ends, the brand strategy part was easiest to come by.Bringing this look to life through color, illustrations, messaging, and marks made this one of the most fun projects to work on. We always love working alongside friends – but it's an added bonus when we love all the same looks! We love L&S.
design notes
With softly saturated hues and subtle font choices, we aimed to create a brand that feels modern and unique yet familiar and homegrown.we illustrated custom icons to match the shop’s inventory and flagship product – their handmade signs – that can be used throughout.We loved creating the brand and loved building it out on all the extras – packaging, tape, thank you cards, web mockups, etc.
