Be Happy Snacks

scope of work

brand expansion (logo created by third party), packaging, brand guide, print & digital extras

vibe

joyful, friendly, energetic, cheerful, youthful, full of delight

industry

food & beverage

project goal

x create packaging that will spark joy and excitement and draw attention when sitting on store shelves

x create a cohesive brand that reflects the brand's personality and love for snacking along with their vision and values

x aid in organizing the brand strategy to be cohesive across all fronts – visuals, voice, mission, vision, values

Be Happy Snacks is a snack brand born out of a tiktok fam’s love for creativity and passion for bringing people together. We worked to create popcorn packaging and expand the brand to reflect just that.

Final
Packaging
DesigN

POPCORN FLAVORS