libby g. photography
scope of work
web design & mini brand refreshvibe
earthy, romantic, modern, inclusive, joyfulindustry
weddings, photographyProject goal
x put brand strategy into words and a style guidex create branded assets / various sub-marks, updated color palette, updated type styles x craft a website that is user-friendly and easily editable for client to update and add to on her ownx craft a website that clearly communicates her values and style, communicates to her target market, ultimately leading to an increase in bookingsx design a brand identity around her logo
project notes
Libby came to me with a vision and a collection of AMAZING photos. She had a logo and a self-made website, but lacked the consistency and professionalism a full visual identity would give her.
DESIGN NOTES
We created a brand around her existing logo inspo and built a site that showcases her work while being filled with personality and color. Photographers are unique in the way that their brand is their person and their photos – we wanted to be sure to always keep that at the center.We leaned fully into the boho style of organic shapes and warm feminine colors and didn’t look back. We added wordmarks and illustrations and shapes and colors, all making her brand feel more like “her.” 
