Northern Roots Photography
scope of work
custom branding, extras/collateral
vibe
outdoorsy, timeless, personable, midwestern, flexible, authentic, kindindustry
photographyPROJECT GOAL
x rebrand midwestern photographerx create a consistent visual design style with a fresh color palette, typography choices, and various brand marks/extras to be used by client in future asset creation
Capturing moments in the midwest & beyond.
DESIGN NOTES
We paired modern line work brand marks with a simple sans serif font to maintain clarity across brand assets. With an earthy color palette and her own photography style, we aimed to create a brand that is friendly, flexible, and kind.
