created rings
scope of work
custom branding & collateral – rejected option
vibe
elegant, angelic, effortless, clean, soft, classic
industry
jewelryproject goal
x create an effortless and elegant brand identity for a new ring companyx design elements that can be used and expanded across multiple mediums, both print and digitalx pay homage to and create subtle cohesion to brands of sister companies (east west gem co, heist, everly rings)the client decided to go a new direction
DESIGN NOTES
The logo was designed as a simple yet elegant wordmark – we leaned into the “old money aesthetic” while working to remain classic.
design notes
Though we prioritized depth and texture, we chose a simple image style, tonal colors, and clean marks, creating an effortless brand that keeps the rings as the main character.
