Motif Homes
scope of work
custom branding, website, collateral
vibe
comfortable, calm, fresh, honest, reliable
industry
interior designproject goal
x create a brand identity that reflects the heart of her business while leaving much room for her design style to be prominently displayed across all assetsx design a seamless user experience via website that looks good and gets leadsx put words to her vision to use across all platforms
project info
Tiffany came to me with a vision. She wanted “comfortable, calm & fresh.” This became our mantra.
Motif Homes is an interior design business serving North Carolina & beyond.
design notes
Our goal was to create a visual identity that was sophisticated yet inviting. We chose an earthy and natural color palette with the intention of staying neutral enough to let the interior designs themselves hold center stage.With clean, refreshing, and creative submarks and typography – we aimed to add depth and texture while prioritizing simplicity.The brand voice is clear, professional and personable, showing the quality of the company while representing the friendliness of their team. 
